Food

These two sisters are bringing the flavors of Trinidad and Tobago to the world

This subscription box service and online grocery bring the flavors of Trinidad and Tobago to you
Callaloo Box Trinbago Snack Box

For many West Indians who live in the states and in Canada, it’s definitely hard to find ingredients you were accustom to at home. Malika and Jamila saw a need from their friends and family when they relocated to New York from Trinidad. Though they now reside in South Florida, we had a chance to catch up with them both to discuss their revolutionary idea.

South Florida.  Malika (L), Jamila (R)

“Having lived in New York City, we had relatively easy access to local products from back home,” says Malika. “We kept hearing from friends & family who lived in other places that is was difficult to find products from home. This was our motivation to start Callaloo Box.”

The Callaloo box was born.

“We wanted a name that really spoke to what we represent as a brand both in terms of the service we are offering and the feeling we want to convey. We also wanted a name that was part of our Trinbagonian vernacular. “

“Callaloo is one of the national dishes of Trinidad & Tobago, so this direct reference to food was one reason we thought this choice for a name was a good fit. Callaloo is a flavorful dish with a soup-like consistency made from dasheen (callaloo) bush, ochroes, coconut milk and various other seasonings. All these ingredients are simmered creating a wonderfully flavorful dish. We found this to be a great parallel to the ethnic diversity of Trinidad and Tobago, with our ancestors coming from Africa, India, China, the Middle East and other places, bringing their culture and of course food and cooking techniques and adapting to what was available to them. So our food is a wonderful mix of all this cultural diversity that has resulted in a taste that is uniquely Trinbagonian. We felt that ‘callaloo’ conveyed this nicely, so that was the other reason we decided on that name.”

Indo-Trini Callaloo Box

“Only two years old, our subscription box service features seasonings, condiments, pepper (hot) sauces & snacks delivered to your doorstep.  Our themed monthly boxes create that nostalgic feeling of ‘being back home’. No longer will you have to wait for your next trip or for friends and family to bring your favorites for you.”

“Caribbean food is so rich in unique flavors and spices. Callaloo Box is our way of sharing our love for our food and culture not only with fellow Trinbagonians living abroad but with anyone who loves ‘Trini’ food. Our goal is to bring a little piece of home right to your door step!”

Spicy preserve snacks

What’s in them?

“With the subscription box service, each month’s box features a different themed selection of seasonings, condiments, spices, pepper sauces, snacks etc. For example, this month’s theme is the Trinbago Snack Box which features an assortment of classic sweet and spicy snacks that we grew eating and still love today. This box includes crunchy channa (chick peas), spicy preserved plums, red (salt) prunes, fudge, sugar cake, tamarind balls, khurma and nuts.”

What’s In The Pot (Shaan Grande)

“If you prefer to shop for individual items instead of subscribing for monthly boxes, we also have the Callaloo Box Grocery where you can find items like green seasoning, pepper sauce, spices, pimento sauce, chutneys, kuchelas, curry powder, snacks, drinks etc.”

Trini- Chinese Callaloo Box

Malika and Jamila’s main goal is to bring a little piece of home to you. Calalloo Box is helping to bring more access to those who need Caribbean grocery products. With their subscription service, they have improved accessibility and convenience by bringing that taste of the West Indies right to you!

Start your order here: https://callaloobox.com/

Advertisements

4 comments

  1. Thank you Di Soca Analyst for featuring us!
    We really appreciate everything you are doing for the culture in the Caribbean diaspora.

    Like

  2. Nice….but this has existed at least 15 years ago. There was a caribbean website where u can buy stuff from trinidad and jamaica. Malta…caramel etc.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s